EHBA Presents Sales Strategies

The East Haddam Business Association (EHBA) invites all businesses to attend their next meeting featuring sales consultant, Dan Raucci, speaking about “Non-traditional Selling Strategies for the New Economy,” on Wednesday, March 21, from 7-8 p.m., at the Nathan Hale Ray Middle School Library, 73 Clark Gates Road, Moodus. 

Raucci will talk about how to win business when selling against stiff competition, how to get the business even when your price is higher, why people “really” buy, what selling features and benefits may be costing you sales and how to shorten the sales cycle to close more business, profitably. 

The training session is free for members and $5 at the door for non-member businesses.

Raucci is a vice president and partner at Sandler Training/TEM, a consulting and training firm specializing in sales and management productivity and effectiveness.  In addition to working with major corporations, such as Carrier Corporation, Nestle, and Shred-It, Raucci has also provided programs for various recognized industry associations. His interest and commitment is in working with business owners, managers and sales professionals who desire an increase in their sales, income and productivity.

The East Haddam Business Association welcomes all area businesses to attend what is sure to be an informative and useful talk.  Attendees are encouraged to remain after the training for the regular monthly EHBA membership meeting to see what the EHBA is all about. 

Visit the EHBA website for more information.